Mind Matters, harnesses the power of packaging design to destigmatise mental health by redesigning medicine packaging of Antidepressants. The name ‘Mind Matters’ emphasises the importance of Mental Health & challenging the social perceptions and attitudes towards Antidepressants and their use. The modern and distinctive title treatment was create using a customised typeface with altered lines and shapes that reflect the challenges of mental health & its effect on everyday life. The graphic pattern was built from a palette of bright positive colours forming unique abstract shapes that symbolise the structure of the human brain and an individuals experiences.

Designed as part of the Graphics 2 Course, Bachelor of Design Program at UNSW.